WORLD LYMPHOMA AWARENESS DAY 2018
September 15th

Small Things Build Confidence

Background

In 2017, World Lymphoma Awareness Day (WLAD) achieved significant global success in achieving a new level of awareness and engagement amongst the broad, global lymphoma community. Centred on the global theme Small Things Make the Biggest Difference, the campaign focused on patient experiences and was relatable to a wide variety of audiences. Social media activities allowed for organisations and individuals join a worldwide conversation that maintained local relevance.

The Opportunity

For 2018, we will continue the momentum and build on the success of the Small Things Make the Biggest Difference campaign with new patient-centric messaging that support global issues identified by quantitative and qualitative research.

Creative Concept 2018: Small Things Build Confidence
• A relatable idea that will encourage participation and sharing
• Can speak to many audiences – patients, caregivers, healthcare professionals and the public
• Supports a clear call to action → improving patients’ experiences and outcomes

WLAD logo

To learn more about this year's WLAD campaign, click HERE

 

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WEIGH-IN WEDNESDAY

Do you know the differences between the different phases of clinical trials?

IN THE NODE

Updates

 

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Our website does not host any form of advertisement. Last updated: 03/27/18. Copyright © 2018 Lymphoma Coalition. All rights reserved.