WORLD LYMPHOMA AWARENESS DAY 2018
Small Things Build Confidence
In 2017, World Lymphoma Awareness Day (WLAD) achieved significant global success in achieving a new level of awareness and engagement amongst the broad, global lymphoma community. Centred on the global theme Small Things Make the Biggest Difference, the campaign focused on patient experiences and was relatable to a wide variety of audiences. Social media activities allowed for organisations and individuals join a worldwide conversation that maintained local relevance.
For 2018, we will continue the momentum and build on the success of the Small Things Make the Biggest Difference campaign with new patient-centric messaging that support global issues identified by quantitative and qualitative research.
Creative Concept 2018: Small Things Build Confidence
• A relatable idea that will encourage participation and sharing
• Can speak to many audiences – patients, caregivers, healthcare professionals and the public
• Supports a clear call to action → improving patients’ experiences and outcomes
To learn more about this year's WLAD campaign, click HERE